Fuschia Hutton Copywriting & Translation
Copywriters
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Sustainable beauty copywriter
Are you working in sustainable beauty? Perhaps you're a slow beauty pioneer intent on making circular, waterless, upcycled or zero waste products mainstream. Maybe a reusable personal care brand struggling to tell your story. Or perhaps you're a circular product brand that needs help nailing your brand voice.
I help slow beauty and circular product brands translate benefits, claims and regulatory compliance into clear, compelling stories — while staying true to their brand ethos.
My services include:
- Brand voice development
- Copy and content writing
- Italian-to-English transcreation (including SEO translation)
I typically work on the following types of texts:
- SEO-friendly copy - websites, landing pages and product descriptions
- Long-form content - brochures, lead magnets, blog content
- Email content - newsletters and email sequences and campaigns
- Short-form content - paid and organic social media posts, promotional video scripts, taglines
- Strategic texts - national roadmaps and award entries